Beat By Dre: The Exclusive Inside Story of How Monster Lost the World

There's never been anything like Beats By Dre. The bulky rainbow headphones are a gaudy staple of malls, planes, clubs, and sidewalks everywhere: as mammoth, beloved, and expensive as their namesake. But Dr. Dre didn't just hatch the flashy lineup from his freight train chest: The venture began as an unlikely partnership between a record-industry powerhouse and a boutique audio company best known for making expensive HDMI cables. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/thVbC-RNeEk/beat-by-dre-the-inside-story-of-how-monster-lost-the-world

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