You shouldn't depend on your business's marketing team to generate video ideas. You never know who might come up with the next big idea. Employees who have been with the company for a long time often have the greatest insight into the organizational culture and its values and history. Reaching out to other departments also fosters healthy relationships.
Most people enjoy a good story. Do you have any amusing or inspiring stories that you can share about your business? You could try posting a video about the charitable events that you've participated in. Talk about the beginning, middle, and ending. In addition, you can include customer testimonials of how your products have helped them in some way.
The best title is key to success. Strong titles can go a long way in attracting viewership. Your title will also give them an idea of what to expect from your video. You should make the titles of your videos eyecatching.
Don't ignore YouTube. Video marketing campaigns should begin on this site. YouTube offers free video hosting. In addition, your videos will be on third most-visited website out there. Since it is the most popular video sharing site, your video is more apt to be seen.
When making a video to promote a product, include an active link where they can go to purchase it. Better yet, place the link within the video itself. This helps the link stay within your video if its embedded or shared on another site.
Make a video detailing how to utilize your product correctly. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.
Great content is the surest way to get more people to view your video. It doesn't require a fantastic camera to get viewed by millions of people. People watch videos that are alright if they have relevant information that they think is important. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.
People who are successful with video marketing know that you have to respond to comments on your videos in a timely manner. People will have questions about products that your business offers and will need answers quickly. Pay attention to the comments you receive and respond in kind.
Simply because you have keywords and transcripts in line with the key data in your video, you are not necessarily prepared to launch. Always post interesting content that is relevant to the viewers. If this is not possible, get some help.
Remember to add an opt-in mailing list form near your video. A lot of people will sign up for a newsletter this way.
You do not have to have a professional record your video for you. You do not have to have a professional camera to do a video. You do not need to be overly fancy either. Be yourself and look in the camera while talking. There are even times when all of this isn't necessary. There are times that PowerPoint presentations and screen captures are all that is needed.
Hopefully, you feel more comfortable about starting a video marketing strategy now. Keep in mind the information you have learned here, and use it while creating your own content. If you do, you are going to see the results you want, and start marketing with video!
Source: http://crew.valkry.com/blog/105879/online-video-marketing-for-small-business-video-production/
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