Why incur the expense and stress of traveling, the sore feet, and multiple salesmen selling all the same thing telling you that theirs is better? Well there are three main reasons why you need to think about attending.
They could be summed up in three words: Education, Awareness, and Preparedness. Any retailer not concerned at the incredible pace of change taking place in retail technology and how it may affect the buying habits of their customers is doing so at their own peril.
1. Educate: 250 top Retail Technology companies are exhibiting. Each company will be showcasing the latest and greatest tools for use in your businesses and will happily offer advice to retail and hospitality organisations. It?s a one-stop shop for all technology needs.
2. Awareness: Your kids, your staff, your peers are giving you advice as to Facebook or Mobile POS. Loyalty is the buzz word, E Paper is the differentiator etc. There will be numerous presentations over the two days, where you can see how the innovators in retail have done it and learn from their successes and mistakes. In fairness to the high street they are quite generous in sharing their experiences at these kind of gatherings. Do not spend your IT budget on a hunch. Be aware of the players out there, what the big boys are spending money on and the pitfalls to avoid.
3. Preparedness: Only by educating yourself as to what is available and how it has been used in similar situations, can you be sure you are prepared. Since 2008 more and more of the Retail industry has postponed EPOS upgrades and system replacement because of uncertain times. However, the demand from customers for ever more information innovation and communication in order to win their custom is relentless. This is resulting in a need to upgrade to meet customer expectations. Make sure you?re prepared.
I hope that you will think about the points raised, and if you do travel please come to our stand and let us show you how we can help.
As a thank you to our newsletter readers we would like to offer twenty of you the opportunity for us to give you a guided tour of the show and send you a personalised recommendation for presentations and seminars. Please send an email to Steven Maguire on smaguire@trcepos.ie?for more information. For more info on the exhibition please click here.
Regards,?Gavin.
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Source: http://www.trcepos.ie/trc-at-retail-technology-business-expo-earls-court-london-12-13-march-2013/
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